A lead magnet is the go-to tactic to build a solid email list, the problem is that most lead magnets are duds. Read on to discover 3 ways to find lead magnet winners (plus a way to get a deep dive into 5 methods that win almost every time). But even if lead magnets are […]
Email Marketing
Why Email Marketing Is Important For Small Businesses
Email marketing has been called “dead” so often it should be a drinking game. But what many business owners ignore as too old school is your opportunity. Email marketing is something people love to say is dead. I think the first time I heard someone say it was Facebook COO Sheryl Sandberg in a 2010 […]
Email Onboarding Sequence: A Business Must-Have
An email onboarding sequence is the fastest, simplest way to start building a relationship with new subscribers and customers. Let’s explore how to create an onboarding sequence that sets your company up to win. In the past, I’ve talked about the importance of email marketing, but I haven’t gotten into the nitty-gritty of what that […]